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Digital Marketing Manager / Marketing Digitalization Manager (M/F/D)
GKD – Gebr. Kufferath AG is one of the world’s leading metal weaving companies with its innovative products. Decades of experience in the production of woven metal and plastic fabrics as well as a consequent market and Customer orientation with almost 900 employees worldwide are the basis of our success in the business areas of “Industrial mesh”, “Process belts” and “Architecture and Design”.
We are looking for a Digital Marketing Manager / Marketing Digitalization Manager (m/f/d) to the next possible date.
The marketing team at the headquarters in Düren is responsible, among other things, for a uniform appearance of the GKD Group worldwide. Across all channels, the content creation of the brand follows content and visual guidelines. We act as a small, central unit and work closely with the various locations and departments.
Your tasks
- Conception and implementation of digital marketing concepts and new online marketing strategies together with the team
- Selection, design and implementation of new software and software subsystems in cooperation with contacts in the GKD business units and external service providers
- Operation, maintenance and further development of the GKD Group’s international website in a complex system environment and taking into account the surrounding systems (PIM, DAM, WordPress, CRM, etc.) and the digital strategy
- Administration, technical support (maintenance) and further development of existing software and software subsystems, in this context contact person for employees regarding technical questions of the systems
- Tracking and reporting for result documentation of SEA and SEO measures incl. analysis and KPI dashboard creation
- Evaluation of the performance of international campaigns (lead generation and qualification)
- Management of technical marketing data such as domains, email addresses, etc.
Your profile
- Completed studies with focus on marketing/online marketing, computer science or a comparable qualification
- At least 2 years of professional experience in the digital marketing environment, ideally in the B2B sector
- In-depth understanding of web technologies
- Experience using SEO tools such as Hubspot, Sistrix, Google Analytics, Google Search Console, Screaming Frog, Hotjar, etc.
- Strong analytical skills and high creativity
- Good MS Office skills
- Business fluent English skills
Our offer
- Company pension scheme
- Company education programme
- Flexible working hours with the possibility of mobile working
- Free beverages
- Free parking space
If you match our requirements profile and would like to shape your professional career with us, we look forward to receiving your application with your earliest possible starting date to the following address:
